Kingston Going strong on Bollywood

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced its collaboration with Fox Star Studio to present Special-Edition DataTraveler Mini Fun 4GB in India. This special edition USB drive will hit the shelves with unique “Dum Maaro Dum” themed packaging and will come preloaded with exclusive “Dum Maaro Dum” contents!
This is a strategic partnership with Fox Star Studio, who will be releasing the much anticipated Abhisek Bachchan, Bipasha Basu, Prateik Babbar and Rana Daggubati - Bipasha Basu starrer blockbuster on April 22, 2011 in cinemas worldwide.  The movie is an exciting stylish thriller drama which races through the by lanes, beach shacks and raves of India's largest tourist destination, Goa. Acquiring the latest trailers and contents, Kingston's Special-Edition DataTraveler Mini Fun 4GB will give consumers  the chance to get their hands on the exclusive preloaded contents, such as a plot summary, trailers, character sketch, wallpapers and  ringtones. All are wrapped up in a specially designed DataTraveler Mini Fun USB drive. Movie fans are sure to fall for this special edition USB drive, which will be sold exclusively through one of Kingston’s authorized Flash memory product distributors--Avnet India Pvt Ltd.
As anticipation for the summer blockbuster builds, Kingston Digital will be rolling out a full contact “Dum Maaro Dum” themed marketing campaign in support of the limited edition products and Kingston brand building. The marketing campaign includes co - branded outdoor campaigns, contests and advertisements. The movie features a Kingston USB drive in the climax of the story, which is a great boost for brand Kingston.
Speaking on the launch Nidhi Sethi, Flash Memory, Sales Director, Kingston India said: ” Kingston is the leading USB drive brand in the world. Numerous firms from entertainment industry have been approaching Kingston for alliance partnership. Kingston decided to choose Fox Star Studio as our first strategic partner in India. Fox Star Studio is a leader in providing quality content and this collaboration into digital media adds unique value to our memory offerings. This is a unique alliance, and we’re proud to be associated with this project.” she further added.