Om Nanotech Launches 6GB And 10GB Pendrives

Om Nanotech has launched its 6GB and 10 GB pendrives with its flagship brand Zipmem.

The drives are high speed USB 2.0 interface compliant and are supported by operating systems including Vista, XP, Win 2000, 98SE, Linux 2.4.

The CE and FCC certified USB drives come with a maximum and minimum data read transfer rate of 18.5 Mbps and 6.5 Mbps respectively. They can be customized with advanced features like multi-partition. For example a four partition can contain one Read-only Partition designated for auto run feature, two read-write partitions and one hidden partition. The private zone is password protected.

“With our manufacturing plants present in India, we can make modifications in our products on the basis of consumer specific demands and requirements. This innovation is based on extensive market study and research and we hope to satisfy the requirements of our valued customers through these USB drives,”said Atul Khosla, Director, Om Nanotech.

The 6 GB USB is priced at Rs 400 while the 10 GB USB is available for Rs 600 with LS Industries and comes with three-year warranty.

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Corsair introduces Flash Voyager USB 3.0 Family

 New USB flash drive models combine USB 3.0 speed with proven durability.

Corsair, a worldwide designer and supplier of high-performance components to the PC gaming hardware market, today announced the shipment of the Flash Voyager® USB 3.0 family of USB flash drives.

The new Flash Voyager USB 3.0 models deliver SuperSpeed USB 3.0 performance, with read speeds up to four times faster than typical USB 2.0 drives. The Flash Voyager USB 3.0 product family shares the same rugged rubber housing and finger-friendly ergonomics that have made the Flash Voyager family a favorite of consumers looking for durable portable data storage. All Flash Voyager USB 3.0 models are shockproof, water-resistant, backward compatible with USB 2.0/USB 1.1 standards, and provide easy plug-and-play compatibility with most operating systems.

“The boost in read speed provided by the Flash Voyager USB 3.0 family makes accessing video, images, and other large files significantly faster,” said Thi La, Vice President of Memory Products at Corsair. “The shipment of more and more USB 3.0-enabled systems makes it clear that the market is rapidly adopting the new standard. The latest Flash Voyager models are ideal for getting the most performance from the latest PC gear.”

Flash Voyager USB 3.0 USB flash drives will be available worldwide in May from Corsair’s network of authorized retailers at a suggested retail price of $19.99 USD for the 8GB version, $29.99 USD for the 16GB version, and $69.99 USD for the 32GB version. Note that stated capacities are unformatted.

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Zipmem Launched New 6, 8 GB Flash Pen Drives With Password Protection

Om Nanotech, an Indian manufacturer specialising in memory products, has launched what it claims to be the first 6 GB and 10 GB pen drives in India. Dubbed Zipmem, these drives are priced competitively at Rs 400 for the 6 GB drive and Rs 600 for the 10 GB one. Usually, flash drive capacities are powers of 2 (for example 2, 4, 8, 16, 32...), but the non-standard sizes sported by the Zipmem drives is actually a clever decision on Om Nanotech's part. It ensures that a virtually unknown player in the segment gets its own product niche devoid of any competition from the bigger players. Sizes of 6 GB and 10 GB are perfect to accommodate the 4.4 GB and 8 GB (8 GB drives have slightly less actual storage) filesizes of most standard 720p and 1080p movie rips out there.

Speaking about the products, Director of Om Nanotech, Atul Khosla said, "With our manufacturing plants present in India, we can make modifications in our products on the basis of consumer specific demands and requirements. This innovation is based on extensive market study and research and we hope to satisfy the requirements of our valued customers through these USB Drives". It's good to see a manufacturer catering to the value-conscious segment without making a beeline for China to source products for cheap. Whether these non-standard pen drives succeed or not, it still underscores the brand's ability to think out of the box.

The thumb drives boast a claimed read speed of 18.5 MBps and write speed of 6.5 Mbps. They can be customised with options for password protection, invisible partitions, and other security features. The Zipmems include an advanced partitioning ability incorporating two or four partitions in a single drive. The four-partition mode allows one read-only partition designated for the AutoRun feature, two read-write partitions, and one hidden partition. The two-partition mode allows segregation of partitions into public or private zones. The former can be protected by a password, and each partition and zone is custom-sizeable.

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Kingston Going strong on Bollywood

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced its collaboration with Fox Star Studio to present Special-Edition DataTraveler Mini Fun 4GB in India. This special edition USB drive will hit the shelves with unique “Dum Maaro Dum” themed packaging and will come preloaded with exclusive “Dum Maaro Dum” contents!
This is a strategic partnership with Fox Star Studio, who will be releasing the much anticipated Abhisek Bachchan, Bipasha Basu, Prateik Babbar and Rana Daggubati - Bipasha Basu starrer blockbuster on April 22, 2011 in cinemas worldwide.  The movie is an exciting stylish thriller drama which races through the by lanes, beach shacks and raves of India's largest tourist destination, Goa. Acquiring the latest trailers and contents, Kingston's Special-Edition DataTraveler Mini Fun 4GB will give consumers  the chance to get their hands on the exclusive preloaded contents, such as a plot summary, trailers, character sketch, wallpapers and  ringtones. All are wrapped up in a specially designed DataTraveler Mini Fun USB drive. Movie fans are sure to fall for this special edition USB drive, which will be sold exclusively through one of Kingston’s authorized Flash memory product distributors--Avnet India Pvt Ltd.
As anticipation for the summer blockbuster builds, Kingston Digital will be rolling out a full contact “Dum Maaro Dum” themed marketing campaign in support of the limited edition products and Kingston brand building. The marketing campaign includes co - branded outdoor campaigns, contests and advertisements. The movie features a Kingston USB drive in the climax of the story, which is a great boost for brand Kingston.
Speaking on the launch Nidhi Sethi, Flash Memory, Sales Director, Kingston India said: ” Kingston is the leading USB drive brand in the world. Numerous firms from entertainment industry have been approaching Kingston for alliance partnership. Kingston decided to choose Fox Star Studio as our first strategic partner in India. Fox Star Studio is a leader in providing quality content and this collaboration into digital media adds unique value to our memory offerings. This is a unique alliance, and we’re proud to be associated with this project.” she further added.

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SanDisk Ultra, Cruzer Edge USB Drives Unveiled

SanDisk has introduced two new USB Flash drives to meet the needs of a broad set of customers. These two new SanDisk models are Ultra and Cruzer Edge. New SanDisk Ultra USB flash drive features faster transfer rates and the SanDisk Cruzer Edge USB drive offers easy portability.

SanDisk Ultra USB Flash Drive
The SanDisk Ultra USB flash drive features faster transfer speeds of up to 15 MB per second (MB/sec) and large storage capacities that help consumers conveniently manage libraries of multimedia content. SanDisk offers a five year limited warranty on this USB flash drive. You can protect your files by setting a password protection with SecureAccess. New Ultra USB Flash Drive comes in 8GB to 32GB capacities at suggested retail prices ranging from Rs. 1,199 to Rs. 3,799.

SanDisk Cruzer Edge USB Flash Drive
Featuring a compact slider design for easy portability, the SanDisk Cruzer Edge USB flash drive allows consumers to carry their photos, music and videos with them wherever they go. SanDisk also added the SecureAccess software for protecting your data and it is compatible with Windows XP, Windows Vista, Windows 7, and Mac OS X v10.5+ or higher. The drive carries a two year limited warranty and is available in 2GB to 16GB capacities at suggested retail prices ranging from Rs. 499 to Rs. 1,499.

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Kingmax Launches UI-01 Flash Drive

Kingmax's "Ocean Paradise" UI-01 flash drive is the latest entrant into the portable storage market. This USB 2.0 flash drive comes in 4GB and 8GB capacities.

Kingmax UI-01 has a rugged rubber body that resists damage from spill, dust and shock. Its Anti-slip embossed design provides a good grip and also allows easy plugging and unplugging of the device. Also included is a hanging ornament that attaches to a keychain or lanyard for easy portability, while the cap simply snaps on when in use, preventing any kind of accidental loss.

The UI-01 measures 35x17x9mm and weighs a mere 4g. The company claims that it has used patented COB (Chip-on-Board) technology - PIP thus enabling UI-01 to be water resistant and shock absorbent.

UI-01 flash drive is available in two colors - red and blue. The price of the UI-01 is not out yet. However, it is backed by a lifetime warranty.

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Super Talent Launches USB 3.0 Express DUO 2-CH Flash Drive

Leading maker of storage products, Super Talent Technology has announced a new USB 3.0 flash drive, the USB 3.0 Express DUO 2-CH.

The new Super Talent USB drive features a cap-less drive and boasts a black “piano finished” plastic housing, which reveal the USB 3.0 ports after twist. IT has the 2-channel design, which can deliver upto 67MB/s data transfer speed via USB 3.0 port, and it is also fully-backward compatible with traditional USB 2.0.

The Super Talent USB 3.0 Express DUO 2-CH flash drive comes pre-loaded with Microsoft Security Essential to provide real time protection against viruses, spyware, and other malicious applications. Super Talent claimed that their new “Our USB 3.0 drive makes it easy to install this software on all of your PCs.”Here’s a USB 3.0 drive that performs, yet stays on budget. There’s simply really no reason to buy a USB 2.0 flash drive anymore” says CH Lee COO of SuperTalent.

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